NATHAN GLADDEN
Graphic Designer
Ecologische Fiesten:
VBAT/Superunion - The Brief
Reimagine the identity of a local bike hire scheme in a chosen city. This can be one that already exists or a new scheme
(I chose Amsterdam as the capital city of bikes). Pick either a GPS, dock-based or monthly lease bike scheme, depending on what makes the most sense to my chosen location. This challenge is all about the brand identity for my scheme.
Don’t get hung up on what makes this scheme different from others, but instead how my identity can encourage people to opt for a bike over other options. This identity should consider the opportunities bike hire can offer someone in this city, the experiences they’ll encounter and create an identity that sells this opportunity.
Name Generation
Amsterdam is the capital city of bikes. I kept the colours & style to represent environmentally friendly & regarded as efficient. Using the twist on the name environmentally friendly to produce a good name going forward.
Ecologische Fiesten -
Reward System
This project is all about keeping people away from high-pollutant modes of transport. It's important to give the customers a reward system that keeps them using this product/service.