NATHAN GLADDEN
Graphic Designer
Self-directed Project - Branding & Identity
Gymbar is a new way of keeping fit and healthy consuming nutritious, food & drink alongside vital supplements, with a variety of options including vegan and plant-based diets. I challenged myself to create an eatery brand for a gym lifestyle.
Design Choice
Gymbar needed a fresh exciting design that had to stand out from the rest of its competitors I stuck to three colours, as this is something I feel is different to the market; red (primary), green (secondary) and white/black. Using abstract patterns to create a design that is unique and grab the consumer's attention to buy off the shelf or order online.
Protein Boost Products -
Protein Powder & BITES
Alongside this Gymbar concept, I created some products for the brand.
Consumer Needs - Appropriate Products
I chose unique flavours to give me a unique selling point to stand out in the current market. With the flavours of mint sprint, raspberry goo & choc-o-lot. All flavours that suit all.
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Gymbar also allows for delivery services, to which I designed the boxes for transportation.
Menu Design -
Additional assets
To add to this project I created a menu that can be used in-store and online for customers, With some imaginative names!
